のりくら高原ミライズ始まる｜のりくら観光協会公式サイト

Norikura Highlands is a place where people live by making the most of nature and being sustained by it, and where tourists are welcome to visit. Now, as the times change and social conditions change, we face a variety of challenges. In order to move forward into the next era, we have organized a common vision for the region and the efforts to achieve it into "Norikura Highlands Miraizu," and have begun to move toward its implementation. We would like to introduce you to "Norikura Highlands Miraizu," which holds the key to the future of the Norikura region.

Progress of Norikura Plateau Miraiz

・The EPC proposal for the Koonogawa Small Hydroelectric Power Plant has been announced (December 2024)
・Small-scale hydropower information session held (July 2023)

Norikura Plateau Miraizu begins

❶ What is Norikura Kogen Miraiz?

"Norikura Highlands Miraizu" (hereafter "Miraizu") is a regional vision that describes the challenges facing Norikura Highlands, the ideal state for sustainable regional development (the ideal state), and specific future initiatives. It will be used as a guideline for diverse local stakeholders to work together to develop the region, and as a common set of values to return to when they are unsure of the direction they should take.

Miraiz is based on a joint regional concept called "Towards the Future of the Norikura Area," which was compiled based on the thoughts of local residents and was created based on a workshop and questionnaire survey conducted by Alps Mountain Village Inc. with local residents in 2019. The Ministry of the Environment's Chubu Sangaku National Park Management Office then acted as coordinator, organizing the ideas through working with local stakeholders and daily communication, and the concept was created in March 2021.

❷ The Norikura Declaration that we want to share with everyone

Miraiz has written the following five declarations that outline the future of the Norikura region.

(1) We love the nature and life in Norikura Highlands.
(2) We believe it is our mission to sustain this lifestyle into the future.
(3) We wholeheartedly welcome all those who love Norikura Plateau and visit this area.
(4) We will continue to take over the Norikura Plateau identity that has been cultivated to this day and create a quiet and tranquil, yet warm and friendly mountain tourist area.
(5) We will take the lead in regional efforts to resolve global environmental issues, as a global pioneer.

This declaration embodies the thoughts of the local people of Norikura and their determination to create the future. By sharing these thoughts not only with those who live in the area, but also with those who visit and are connected to the area, it is likely that understanding and connections within the region will deepen dramatically.

❸ Based on the environment, lifestyle and tourism

Miraizu's core vision is to create a sustainable local community based on the three elements of the environment, lifestyle, and tourism, with each element interacting with the others. Sharing the value of "making use of nature and being influenced by nature to create a sustainable lifestyle," the company aims to "solve global environmental problems from Norikura Highlands," "live a rich life that connects people with nature," and "promote tourism that leads to the revitalization of the entire region."

Miraise shows that while cherishing the Norikura identity that has been cultivated by our predecessors, we are moving forward from a region that has tended to stagnate and tackling various challenges. An exciting future for Norikura that no one has seen before is about to begin here.

❹ First Norikura Highland Miraizu Concept Council

The Norikura Highlands Miraizu Concept Council, a council to promote Miraizu, was established and held its first meeting on March 30, 2021. This council, comprised of all stakeholders in the Norikura Highlands, will implement the project and manage its progress.

On the day, all members of the council met to share their understanding of the launch of the council and the implementation schedule for key initiatives common to the region. Beyond affiliation and position, as members of a community building the region, each person finding their own role and taking the initiative to act will be an important key to realizing the vision. Such a positive atmosphere filled the venue.

Council members: Ministry of the Environment, Matsumoto City, Nagano Prefecture, Alpico Kotsu, Blue Resort Norikura, Kyukamura Norikura Kogen, Alps Mountain Village, Onogawa Ward, Shinshu Norikura Green Tourism, Norikura Tourism Association

❺ What we want to cherish (Miyashita Norikura, Chairman of the Tourism Association)

"In the future, Norikura Highlands will not aim to attract just anyone and everyone, but rather to attract only those who can relate to what makes Norikura unique. What makes Norikura unique is that it is alive every day in this rich natural environment, and that it is a life that exists in harmony with nature, where people are sensitive to the changes in nature every day and find that wonderful."

"For this reason, we need to put special effort into environmental improvement. Following in the footsteps of our ancestors who created this region, we would like to continue our efforts to ensure that both those who live here and those who visit can fully enjoy Norikura's rich natural environment through environmental improvement and trail development, centered around Ichinose."

"Mirise has set out a vision for the region and outlined specific initiatives to make it a reality, marking the start of new community development in Norikura Highlands. Another goal may be to build the connections and relationships that are necessary for the region through efforts to realize this vision. In parallel with this movement, we would like to also move forward step by step with efforts to welcome the young people who will lead the next generation, and those who are attracted to this area and want to move there."

宮下観光協会長 — Ryoichi Miyashita, Tourism Association Chairman

What did you think? Norikura Highlands has begun to move towards creating a sustainable community. We hope to continue to share the latest news about Miraiz's activities. We hope you will continue to watch over how the Norikura region will be developed and get involved with us.

Click here for the full text of "Norikura Kogen Miraizu (PDF)"
(External link: Shinetsu Natural Environment Office)