{"id":235114,"date":"2025-12-22T11:28:35","date_gmt":"2025-12-22T02:28:35","guid":{"rendered":"https:\/\/norikura.gr.jp\/?p=235114"},"modified":"2026-04-18T11:54:47","modified_gmt":"2026-04-18T02:54:47","slug":"new-logo","status":"publish","type":"post","link":"https:\/\/norikura.gr.jp\/en\/2025\/12\/new-logo\/","title":{"rendered":"Norikura Tourism Association renews its official logo!"},"content":{"rendered":"<h3 class=\"wp-block-heading\">-A new symbol that embodies &quot;Tune Life - Adjust the rhythm of life&quot;-<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Norikura Tourism Association (Norikura Plateau, Matsumoto City, Nagano Prefecture) has recently redesigned its official logo.<br>This logo will be gradually deployed on various public relations materials, including our website, as a symbol that visually expresses the new worldview and values that our association is promoting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Background of the renewal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Located in Chubu Sangaku National Park, Norikura Plateau is a place where the majestic nature of Mount Norikura and the tranquil highland environment spread out before you.<br>In recent years, we have come to see it not only as a place to visit,<strong>A place to calm your mind and find your rhythm<\/strong>We have been wanting to more actively promote the appeal of Norikura Plateau as a place to visit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This logo renewal embodies these ideas and was created as a new symbol that resonates with the overall worldview and tone of the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo design concept<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?ssl=1\"><noscript><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"140\" data-attachment-id=\"235121\" data-permalink=\"https:\/\/norikura.gr.jp\/en\/2025\/12\/new-logo\/%e3%82%b9%e3%82%af%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%83%e3%83%88-2025-12-16-14-38-40\/\" data-orig-file=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?fit=1614%2C220&amp;ssl=1\" data-orig-size=\"1614,220\" data-comments-opened=\"1\" data-image-title=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2025-12-16 14.38.40\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?fit=1024%2C140&amp;ssl=1\" data-skip-lazy src=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1024%2C140&#038;ssl=1\" alt=\"\" class=\"wp-image-235121\" srcset=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1024%2C140&amp;ssl=1 1024w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=300%2C41&amp;ssl=1 300w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=768%2C105&amp;ssl=1 768w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=50%2C7&amp;ssl=1 50w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1600%2C218&amp;ssl=1 1600w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1536%2C209&amp;ssl=1 1536w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=18%2C2&amp;ssl=1 18w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=400%2C55&amp;ssl=1 400w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=650%2C89&amp;ssl=1 650w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1080%2C147&amp;ssl=1 1080w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=500%2C68&amp;ssl=1 500w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=800%2C109&amp;ssl=1 800w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1200%2C164&amp;ssl=1 1200w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?w=1614&amp;ssl=1 1614w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/noscript><img data-recalc-dims=\"1\" loading=\"eager\" decoding=\"async\" width=\"1024\" height=\"140\" data-attachment-id=\"235121\" data-permalink=\"https:\/\/norikura.gr.jp\/en\/2025\/12\/new-logo\/%e3%82%b9%e3%82%af%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%83%e3%83%88-2025-12-16-14-38-40\/\" data-orig-file=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?fit=1614%2C220&amp;ssl=1\" data-orig-size=\"1614,220\" data-comments-opened=\"1\" data-image-title=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2025-12-16 14.38.40\" data-image-description data-image-caption data-large-file=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?fit=1024%2C140&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1024%2C140&#038;ssl=1\" alt class=\"wp-image-235121 vp-lazyload\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSIxNDAiIHZpZXdCb3g9IjAgMCAxMDI0IDE0MCIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-12-16-14.38.40-1024x140.png\" data-srcset=\"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1024%2C140&amp;ssl=1 1024w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=300%2C41&amp;ssl=1 300w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=768%2C105&amp;ssl=1 768w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=50%2C7&amp;ssl=1 50w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1600%2C218&amp;ssl=1 1600w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1536%2C209&amp;ssl=1 1536w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=18%2C2&amp;ssl=1 18w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=400%2C55&amp;ssl=1 400w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=650%2C89&amp;ssl=1 650w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1080%2C147&amp;ssl=1 1080w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=500%2C68&amp;ssl=1 500w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=800%2C109&amp;ssl=1 800w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?resize=1200%2C164&amp;ssl=1 1200w, https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-12-16-14.38.40.png?w=1614&amp;ssl=1 1614w\" data-sizes=\"auto\"><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The new logo is based on the &quot;no&quot; and &quot;ko&quot; of Norikura Highlands.<strong>By arranging them rhythmically, the scenery of mountains and plateaus is conveyed, and the feeling of time flowing comfortably is conveyed.<\/strong>It expresses the following.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rhythm that is created by these things lining up and coexisting symbolizes the unique atmosphere and way of life of Norikura Highlands.<br>This &quot;Rhythm of Norikura Plateau&quot; is a concept that we cherish. <strong>&quot;Tune Life&quot;<\/strong> It is connected to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About coloring<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key color: Blue<\/strong><br>A color that evokes tranquility, clear air, and fresh water and sky.<br>It expresses the feeling of relaxing your mind, like taking a deep breath in nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sub-color: Green<\/strong><br>A bright green that evokes the future, rebirth, and vitality.<br>It symbolizes the future potential and expansion of Norikura Plateau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About logo design production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This logo design is<br><strong>Wav Design Co., Ltd. (<a>https:\/\/wab.cc\/)<\/a><\/strong> was in charge of this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tranquility and rhythm of nature of Norikura Plateau<br>Carefully expressed with analog lines and original typefaces,<br>The logo visually depicts a &quot;noiseless, harmonious feeling.&quot;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u2015\u300cTune Life \u751f\u304d\u308b\u3001\u306e\u30ea\u30ba\u30e0\u3092\u8abf\u3048\u308b\u300d\u3092\u4f53\u73fe\u3059\u308b\u65b0\u3057\u3044\u30b7\u30f3\u30dc\u30eb\u3078\u2015 \u306e\u308a\u304f\u3089\u89b3\u5149\u5354\u4f1a\uff08\u9577\u91ce\u770c\u677e\u672c\u5e02 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":235119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1436],"tags":[],"class_list":["post-235114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_shortlink":"https:\/\/wp.me\/pcD32o-Zaa","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/norikura.gr.jp\/wp-content\/uploads\/2025\/12\/norikurakogen_logo-guide_fix-03.png?fit=5334%2C3000&ssl=1","_links":{"self":[{"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/posts\/235114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/comments?post=235114"}],"version-history":[{"count":9,"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/posts\/235114\/revisions"}],"predecessor-version":[{"id":235653,"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/posts\/235114\/revisions\/235653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/media\/235119"}],"wp:attachment":[{"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/media?parent=235114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/categories?post=235114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norikura.gr.jp\/en\/wp-json\/wp\/v2\/tags?post=235114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}