"SEIJI MIURA NORIKURA FESTIVAL 2026"

Following last year's success, we're holding another trail event in the Norikura Highlands! This year, we're thrilled to announce that the incredibly popular brand "ALTRA" is sponsoring the event. Hiroki Ishikawa will also be joining us as a guest runner! From rogaining, where you'll connect with nature by reading maps, to a relaxed and enjoyable run and walk, there's plenty to look forward to this year. Come and enjoy early summer in Norikura to the fullest with your family, friends, and running buddies!

Day 1: Saturday, June 13th - Norikura Rogaining

Read maps, plan your route, and connect with nature. Come and experience the exquisite trails of Norikura Plateau with all your senses.

Date

Saturday, June 13, 2026

Application period

Until May 31, 2026 (Sunday) (Registration will close once the capacity is reached)

Contents/participation fee

Map reading workshop

• Capacity: 10 people
• Participation fee: 1,500 yen

Norikura Rogaining(Time limit: 4 hours)

• Capacity: 150 people
• Participation fee: General admission 5,000 yen / Under 15 years old 1,500 yen
• *This includes environmental maintenance activities (removal of invasive plant species) and maintenance cooperation fees to protect the trails and pass them on to future generations.

Entry & Details

Entry: Go to the moshicom application page

Official website: Click here for the detailed schedule.

Day 2: June 14th (Sun) RUN & WALK NORIKURA

You can run, you can walk, you can stop. This year, with the support of ALTRA, it's an event where you can enjoy a loop course solo or in a relay.

held日

Sunday, June 14, 2026

Application period

Until May 31, 2026 (Sunday)

Guest Runner: Hiroki Ishikawa

During his student years, he was passionate about soccer, and participated in the Yomiuri Youth team and the Inter-High School Championships. In college, he was inspired by adventure racing and started running in the mountains, and from 1999 he traveled the world competing with "TEAM EAST WIND". Since 2002 he has been based in the United States, and has achieved brilliant results such as winning the Japan Mountain Endurance Race twice in a row, becoming the first Japanese person to complete the UTMB, and winning the "Grand Slam of Ultrarunning" and "Rocky Mountain Slam" in the United States.

Domestically, he is dedicated to promoting trail running and addressing environmental issues through producing events such as the "Shin-etsu Five Peaks Trail Running Race" and conducting seminars. He has visited Norikura Plateau many times with Mr. Miura and has a deep understanding of the trail's appeal. He has also participated in trail maintenance, contributing to its preservation. In recent years, having overcome artificial hip joint surgery, he has expanded his activities even more energetically.

Sponsored by:ALTRA

Contents/participation fee

• Trail Running & Walking
  • Course: Approximately 4km (a loop trail course within Norikura Plateau)
  • Time limit: 4.5 hours
  • Capacity: 150 people
  • *Light refreshments will be provided. The participation fee includes a maintenance contribution.
• Participation fee:
  • Solo category (1 person): 6,000 yen per person
  • Relay race (2 participants): 11,000 yen per team (5,500 yen per person)
  • Relay race (3 participants): 15,000 yen per team (5,000 yen per person)
  • Relay race (4 people): 18,000 yen per team (4,500 yen per person)

Entry & Details

• Entry: Go to the moshicom application page
• Official website: Click here for the detailed schedule.

📝 General Information for the Tournament 📝

• Organizer: Norikura Tourism Association
• Co-sponsored by:
  • 13th: Mirai-zu Co., Ltd.
  • 14th: RUN-WALK Style, Miraizu Co., Ltd.
• Sponsored by: Matsumoto City (planned)
• inquiry: Mirai-zu Co., Ltd. Contact Person: Yamamoto
  • Email: info@miraiz-corp.jp
  • Phone: 080-2595-5779

－ SEIJI MIURA NORIKURA FESTIVAL －

The late Seiji Miura, manager of the Osaka running shop RUN-WALK Style, dreamed of making Norikura Kogen a place where many people could walk, run, and cycle around happily. To achieve this, he organized the "RUN & WALK" event, a relaxed and enjoyable race, and also served as producer for the Norikura Sky Marathon. He believed that running, a sport that demands effort, could be enjoyed without any effort at all. Norikura Kogen is a place that embodies this kind of enjoyment, a place where one can be grateful for the opportunity to have fun. This event aims to convey and pass on that sentiment.