Norikura Tourism Association renews its official logo!

-A new symbol that embodies "Tune Life - Adjust the rhythm of life"-

The Norikura Tourism Association (Norikura Plateau, Matsumoto City, Nagano Prefecture) has recently redesigned its official logo.
This logo will be gradually deployed on various public relations materials, including our website, as a symbol that visually expresses the new worldview and values that our association is promoting.

Background of the renewal

Located in Chubu Sangaku National Park, Norikura Plateau is a place where the majestic nature of Mount Norikura and the tranquil highland environment spread out before you.
In recent years, we have come to see it not only as a place to visit,A place to calm your mind and find your rhythmWe have been wanting to more actively promote the appeal of Norikura Plateau as a place to visit.

This logo renewal embodies these ideas and was created as a new symbol that resonates with the overall worldview and tone of the website.

Logo design concept

The new logo is based on the "no" and "ko" of Norikura Highlands.By arranging them rhythmically, the scenery of mountains and plateaus is conveyed, and the feeling of time flowing comfortably is conveyed.It expresses the following.

The rhythm that is created by these things lining up and coexisting symbolizes the unique atmosphere and way of life of Norikura Highlands.
This "Rhythm of Norikura Plateau" is a concept that we cherish. "Tune Life" It is connected to.

About coloring

Key color: Blue
A color that evokes tranquility, clear air, and fresh water and sky.
It expresses the feeling of relaxing your mind, like taking a deep breath in nature.

Sub-color: Green
A bright green that evokes the future, rebirth, and vitality.
It symbolizes the future potential and expansion of Norikura Plateau.

About logo design production

This logo design is
Wav Design Co., Ltd. (https://wab.cc/) was in charge of this.

The tranquility and rhythm of nature of Norikura Plateau
Carefully expressed with analog lines and original typefaces,
The logo visually depicts a "noiseless, harmonious feeling."